Mercedes-Benz Fashion Week Berlin announces new location and first event information for January 2020

Mercedes-Benz and creative agency NOWADAYS present the Mercedes-Benz Fashion Week Berlin Autumn/Winter 2020 from January 13 - 15, 2020.

The show format enters the next stage and therefore changes its location: the Mercedes-Benz Fashion Week will take place at the Kraftwerk Berlin.

„The Mercedes-Benz Fashion Week Berlin will from now take place at Kraftwerk. Thanks to the large size of the event location, fashion will be staged perfectly - on the runway as well as areas that are accessible for the broad public“, declares Michael Schiebe, Leader Distribution Cars Germany and member of the board Mercedes-Benz Cars Distribution Germany. „It is our aim since many years to support and develop the fashion location Germany with our engagement in Berlin and offer established designers as well as promising upcoming talents in this highly relevant industry a platform of international standing.“

„The former Heizkraftwerk Mitte is an icon of Berlin’s industry and culture history and amazes visitors with its industrial charm within the heart of the city. The event location offers perfect conditions for the Mercedes-Benz Fashion Week to expand and develop successfully from a show format to an inspiring fashion space focussing Germany as a fashion location“, says Marcus Kurz, operator and CEO of NOWADAYS.

For the season Autumn/Winter 2020, Mercedes-Benz Fashion Week Berlin opens the gates of the new location for the first time on Monday, January 13th, 2020 and offers Berliners as well as fashion fans around the globe access to the event:

Additional to open-for-public spaces within the location of Kraftwerk, all presented shows will be streamed live via www.mbfw.berlin as well as on social networks instagram (@MBFW.berlin), youtube and facebook.

Further information regarding the event as well as the participating designers will be announced shortly via www.mbfw.berlin.

From November 25, 2019 the accreditation for trade public and media representatives will be available via the website.

Mercedes-Benz Fashion Week Berlin
Monday, January 13, 2020
Tuesday, January 14, 2020
Wednesday, January 15, 2020

Kraftwerk Berlin, Köpenicker Straße 70, 10179 Berlin-Mitte

ABOUT MERCEDES-BENZ FASHION WEEK BERLIN:

The bi-annual event Mercedes-Benz Fashion Week Berlin (MBFW) is Germany’s most successful fashion show format. The event is hosted and operated by Mercedes-Benz and creative agency NOWADAYS, who both contribute with their joint engagement as well as highest standards in staging and execution to the invigoration of the fashion location Germany.

Since the re-launch in January 2018, Mercedes-Benz Fashion Week Berlin offers a platform that connects national and international designers with buyers and press representatives. Hereby, the event focusses on the presentation of marketrelevant high-end fashion from upcoming design talents, love-brands and successful global fashion players.

Designers and brands present their collections embedded in analoge and/or digitally experienceable concepts. Moreover, relevant fashion topics from culture and industry are showcased in dialogue formats and visionary showcases.

Selected areas of the B2B even are open for the broad public and accessible for free. All presented shows can be experienced via the livestream on the website or respective social media channels. Throughout the year, fashion interested consumers and fans of Mercedes-Benz Fashion Week receive updates and background via the official instagram account: @mbfw.berlin.

Mission
Mercedes-Benz Fashion Week Berlin strives to strengthen the fashion location Germany, drive the international and national exchange and bring fashion into the centre of attention of cultural and economical examination.

Photo credit: Mercedes-Benz