- FashionUnited |
With their New York Fashion Week presentation scheduled to take place in a few days, Scotch & Soda is really stepping up their New York presence. The brand has opened a 705-square-foot store on Manhattan's Upper West Side, bringing their Amsterdam style offerings to a whole new crowd of clients. In addition to their new Upper Manhattan store, the brand's store at Bleecker Street downtown has expanded from 740 square feet to 1120 square feet.
With their second ever Fashion Week presentation scheduled to take place this week at the Angel Oresanz foundation, Scotch & Soda is ensuring that the entire Manhattan fashion crowd knows their name.
In further efforts for expansion, the brand will also be opening a store at South Street Seaport, making them one of the areas first new big retail players. The store is scheduled to open in spring 2017.
Scotch & Soda opens Upper West Side store; Steps up New York retail presence right before Fashion Week
Currently, Scotch & Soda has stores in Williamsburg, SoHo, the West Village, and now the Upper West Side. In total, the brand has 27 U.S. retail locations including locations in Miami, San Francisco, and Chicago.
When Ari Hoffman took over as U.S. ceo of the brand, he made global expansion a priority with his sights set on the United States. New York, being the fashion and retail capital of the world, was easily one of his top expansion targets.
In total, the brand now has 150 global stores and over 8000 department and specialty store partners.
The brand's come along way from where they started. In the 1980s, It was founded as a contemporary clothing retailer in Amsterdam by Laurent Hompes, hence their sub-label "Amsterdam Couture." In 2001, they rebranded and relaunched, and have been seeing a growing rate of success since.
Originally, they began as a men's retailer that consisted of jackets and hoods, but overtime they expanded their offerings to include men's, women's, and children's.
In 2011, the company was acquired by Kellwood, which helped them move into the American market and expand.Their first U.S. store was in New York's Nolita neighborhood.
Their presentation at New York Fashion Week is just another symbol of how they are working to become a larger global retail power. The press attention given to them by showing at New York Fashion Week is slowly make them more of a household name, and is aiding in their expansion. There's an increased demand for Scotch & Soda now that more people are aware of the brand.
photo via Scotch & Soda website