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SHOLDIT, evolutionary design firm to showcase their collection during New York Fashion Week

Always on the go and open to adventure, SHOLDIT Founder, Angela needed a place to stash her stuff. After unsuccessfully searching for a stylish hands free alternative to a purse, this resourceful country girl from rural Nebraska took matters into her own hands. With a $20 sewing machine and no industry connections, Angela made a leap of faith in 2010 to sew her first prototype and secure patents.

SHOLDIT® is an evolutionary design firm driven by the elements of function, fashion and freedom. They offer solution based accessories with hidden pockets to enhance everyday life. The brand offers a variety of patented and patent pending products including but not limited to the one and only Convertible Infinity Scarf with Pocket, Convertible Nursing Scarf with Pocket, and new Convertible Neck Gaiter with pocket (which cinches into a sweet 'lil beanie hat). Each design stashes essentials such as phone, passport, keys, wallet, ear buds, small toys, pacifier, and more. Ideal for men and women while traveling, at job sites, sporting events, concerts, the casino, breastfeeding moms, medical use and beyond.

Each season, SHOLDIT looks for unique fabrics to complement the function of their designs. They want their finished goods to be something special and unique, yet fit into everyday wardrobes.

As the fashion world continues to evolve, SHOLDIT is excited to be on the cutting edge of offering function, fashion and freedom to all of their designs.

SHOLDIT will present their Spring/Summer 2018 collection at the Nolcha Shows Fashion Media Lounge on September 7th, 2018 at the Bryant Park Hotel. For more information visit: http://nolchashows.com/lounge-designers/sholdit