miraDRY announced as the official runway sponsor day 2 & main partner of Birmingham Internaional Fashion Week 2015

Birmingham International Fashion Week has today announced partnership with miraDry, who will be Sponsoring the Designer Runway Day 2 – Saturday at the luxury Macdonald Burlington Hotel on the 4-5 September 2015.

Jenny Singleton, Marketing Executive for miraDry says ‘miraDry UK want to give everyone the opportunity to be carefree and enjoy fashion everyday. If you appreciate good fashion, then you'll enjoy the freedom that miraDry can give you. As Birmingham International Fashion Week is one of the key fashion events outside of London, it has put Birmingham on the international fashion map. miraDry is already internationally renowned and we are excited about continuing our success in the UK, and we feel that Birmingham International Fashion Week is the perfect platform for making this happen’.

What is miraDry?

A safe, clinically proven, non-invasive procedure, miraDry uses electromagnetic energy, which is delivered to the skin using a specially designed hand piece. The energy is carefully targeted to the area where the sweat glands are found and eliminates them. Sweat glands do not grow back, so the procedure gives a permanent reduction in sweat.

‘In as little as one easy treatment*, miraDry can leave you feeling clean, confident and care free forever!’

Birmingham International Fashion Week is delighted to have miraDry supporting the 3rd annual Fashion Week, that showcasing such a variety of international couture and ECO designers this season. BHMFW is renowned for bringing Fashion Designers, Luxury Brands, Industry professionals and Press/Media to Birmingham over the 2-day event, where miraDry is also presenting the Saturday Runway Shows is an honour.