Meet Cheryle Dias, founder and Managing Director of International Fashion Week Dubai

Organizing a Fashion Week involves many different fashion professionals who are experts in their fields ranging from director to designer. With the series “Meet Fashion Week professionals”, FashionUnited looks behind the catwalk to introduce those who bring great fashion events to life all around the globe. We recently chatted with Cheryle to learn more about her role as Managing Director of International Fashion Week Dubai.

Cheryle, you are working at International Fashion Week Dubai, can you tell us a little bit about the event?

Organized by The Opulence Events LLC, International Fashion week Dubai is held twice a year: Spring summer and Fall Winter and it regularly features in international calendars. The concept of International Fashion Week Dubai (IFWD) is to bring together top International designers from all over the world under one platform to showcase their talents and add marketing value to their products; at the same time it also gives opportunities to upcoming, local and International talented designers and students from universities to showcase their talents. International Fashion Week Dubai season 1 was launched in May 2015 and since then has completed 5 grand seasons. The fashion week also features the International Fashion Awards and the Emerging designers competition IFWD currently ranks as one of the top Fashion Weeks of Dubai and is attended by large number of press and buyers. A retail-focused event, International Fashion Week also has a 2 day Life Style Exposition by top designers and vendors on the same days as the Fashion Week with exhibitors displaying and selling their products and services, the exposition is open to general public and attracts many buyers. It is a high end Fashion show and Exposition with International and Local designers and buyers who patronize the event.

Dubai Is an International Hub for Business and & hence brand IFWD is committed to bring a Corporate ethos and professional touch to the Event. it also provides for designers and brands a platform to showcase their collection and brand their products to a cosmopolitan,  affluent, trendsetting and and fashion conscious market . We believe in building relationships, creating business opportunities and bringing quality. we also believe that The Concept, The Design, Choreography and execution of the Fashion Show and Exposition constitute A gracious, and oftentimes, strategic message on a client’s behalf… the goal is to project the standards, integrity of the client’s and company & have a long and very clear vision of being the foremost organization regionally and internationally in the field of Fashion Shows. Since 2015 each event is attended by approx. more than 7000 people.

Please tell us about your role at International Fashion Week Dubai?

As a Managing Director my role is very wide, I handle the whole event from major to minor details and my day of course goes very busy since there is lots to manage and handle.

What is your professional background? How did you become the Managing Director at International Fashion Week Dubai?

I am a designer by profession and to pursue my passion I conceptualized International Fashion Week Dubai.

What do you like most about your job?

I like all segments of my job, but most importantly my dealing with people from all continents of the world where I get a chance to learn different disciplines of life and beautiful cultures of each country, I understand the pulse of people from different parts of the world on how they think and how they react, this made my job more easier to deal with different people.

Did you always want to work for a fashion event like the International Fashion Week Dubai?

Yes, I have conceptualized international fashion week Dubai and taken it to great heights, as today it is one of the top fashion weeks of Dubai and is fast getting well known globally.

What is your advice for those who want to pursue a career in fashion?

Always try something different and be different than others, believe me you can achieve heavens. Excellence is not a singular act; it's a habit. You are what you repeatedly do.

This article has been created in collaboration with International Fashion Week Dubai.