- FashionUnited |
Plus-size brand, aLL Primero and Narendra Kumar teamed up to present a collection for men and women of all shapes and sized at the Lakmé Fashion Week that took place last week. Titled "Never Hyde", the collection targets all body types (Apple, Pear, Hourglass, Rectangle and slim).
With this collection, the two brands aim to encourage men and women to be comfortable in their own skin, and never hide or conform to other's ideas about their own figures. The line consisted of athlesure, day and evening wear, including bomber and denim jackets, jeans and joggers, complemented with tops, shirts, pants, dresses, jumpsuits and blazers. Adding a nostalgic touch to the collection, it also featured T-shirts with photos of curvy women from past eras.
Hetal Kotak, CEO, ‘aLL: The Plus Size Store’ revealed in a press release: “It is our constant quest to give our customers the latest in fashion to suit their body type and hence this season we have collaborated with ace designer Narendra Kumar to bust popular fashion myths with our very third designer collection ‘aLL Primero’. We’re sure that our collection will breathe a new life into the fashion industry."
Photos courtesy of the brand