House of Holland reveals first men's collection

New York - House of Holland has revealed their first men's collection at London Collection: Men's this past Sunday Henry Holland had the collection shown presentation style in Selfridges ' car park. The collection is expected to be in several doors, including Selfridges, Opening Ceremony in the US, and Galeries Lafayette in Paris and Beijing.

Holland's first men's collection is respectfully titled "Season 001". For Holland, it was a very different process from designing women's because he found himself asking, "Do I want to put that on my back." For inspiration for this collection, Holland drew from his Northern England roots as well street culture tribes, such as rave, casual, and terrace cultures.

Henry Holland presents first men's collection in London

The collection ended up being a series of sporty shapes which stayed true to Holland's aesthetic of always wanting to keep things fun. There were several soccer shirts with slogans across them such as "Lad' and "Legend", bomber jackets in black and white, and color blocked leather jackets. Fashion photographer Martin Parr, who is known for his observational image shots, was tapped by Holland to give an original take for the campaign.

The campaign was shot in Holland's hometown of Ramsbottom, in locations such as pool halls, terrace lined streets, and laundromats. To thank Parr for being such a big part of his first men's wear endeavor, Holland created several pieces for the collection bearing Parr's image. “I’ve always wanted to work with [Parr]. His was one of the first exhibitions that I came to see when I moved to London, and I absolutely fell in love with his pictures. To work together on a project like this is a dream come true," Holland was quoted saying to WWD.