House of Holland designs London Fashion Weekend T-shirt

British fashion label House of Holland has designed three T-shirts exclusively for London Fashion Week, the British Fashion Council’s bi-annual consumer event taking place this month.

The House of Holland T-shirts, inspired by the label’s archive collection features three designs, one featuring a ‘Fashion Werk’ slogan, a reworked seventies psychedelic print as seen in the House of Holland SS15 collection, and a bold oversized gingham T-shirt inspired by his AW15 collection.

As well as designing London Fashion Week’s first official T-shirts, Henry Holland will also be presenting his autumn/winter 2015 collection as part of the official designer catwalk schedule at the consumer event. The designer will also be interviewed by Daisy Lowe in the Talks Gallery, where he will share his industry and career experiences.

Commenting on his exclusive T-shirts, Holland said: “I try to make clothes that make people feel a certain way and bring a smile to their face. My range of t-shirts for London Fashion Weekend is no different. Each has been designed to instil confidence, passion and joy, everything House of Holland stands for.”

Caroline Rush, chief executive of the British Fashion Council added: “We are delighted Henry Holland is the first designer to produce exclusive t-shirts for London Fashion Weekend. The designs encapsulate his brand perfectly and reminds us of his creative genius from across the seasons.”

The t-shirts will be available to buy at the event from 'The London Fashion Week Pop-Up' and, for a limited time, will be available to purchase online with tickets prior to the event.

The four-day showcase opens on September 24 at its new home, the Saatchi Gallery on the King’s Road, London, and will feature curated shopping galleries, catwalk shows and industry talks. There are four different ticket options ranging from 20 pounds to 145 pounds.

Image: House of Holland/London Fashion Weekend