- Trendstop |
Trendstop brings FashionUnited readers a first look at the event highlights of London Fashion Week.
Extending beyond the confines of the capital’s fashion hub, London Fashion Week hosted a City-Wide Celebration with the aim of introducing the industry to a wider audience. Over 346 activities and events happening across the city encompassed 78 brands and 103 stores and saw the BFC working in partnership with a host of retailers and cultural institutions. Following the success of last season’s showcase, the Positive Fashion Exhibition returned to 180 The Strand, housing immersive pop-up spaces and ethical designer collections. Our comprehensive, global catwalk coverage and accompanying trend galleries evaluate each trend’s commercial value and longevity, giving you the best possible basis for your decision making.
This week, FashionUnited readers get an exclusive look inside the Fall/Winter 2020-21 edition of London Fashion Week with Trendstop’s catwalk experts. Future-proofing the industry remains a vital topic for designers as come together to find innovative creative, sustainable solutions.
Giving garments a second life and reusing materials rather than producing from new is an industry shift being embraced by many designers and brands. Helen Kirkum creates one-off sneakers from used sneaker components while Duran Lantink took a wry look at repurposing fast fashion garments in his Stolen by Duran display. Having stated that he will not show any new clothes this season, designer Patrick McDowell became the curator and host of a collaborative swap shop concept with the Global Fashion Exchange where visitors could swap their own garments for pre-loved designer pieces donated by designers and celebrities.
Parley for the Oceans made a splash at LFW with their latest innovations in reusing ocean plastics. Alongside their ongoing collaboration with Adidas, Parley are diversifying into recycled totes and eyewear as well as raising further awareness amongst consumers, teaming up with Amex to create the first PET-based credit card. Accessories brand Faldan are utilizing ocean plastic-based materials such as Econyl as part of their responsibly sourced, collapsible leather totes packaged in boxes made from recycled coffee cups. On the runways, the Tommynow collaborative collection with Lewis Hamilton showed street/sports garments created using recycled materials and low impact denim washes.
London Fashion Week fostered the spirit of community. In the Positive Fashion area, the small manufacturers behind Underage’s deconstructed garments were put centre stage. On the runways, promoting a transparent supply chain, partnering with artisans and lending their support to global climate causes were among the topics being tackled by designers such as Preen by Thornton Bregazzi and in NewGen alumni Richard Malone’s celebration of eco-crafting and Matty Bovan’s nod to protest movements.
FashionUnited readers can get free access to Trendstop’s SS20 Key Themes Directions report, featuring all the essential themes for the upcoming season. Simply click here to receive your free report.
Trendstop.com is one of the world's leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando, Geox, Evisu, Hugo Boss, L'Oreal and MTV.