Birmingham International Fashion Week: Confirmation of worldwide designers, sponsors and VIP info 2015

Designers from around the world are gearing up to showcase their unforgettable Spring Summer 2016 collections. The exclusive “fashion industry VIP event” with limited amount of Standard & VIP Tickets for the SS16 Shows are now on SALE! See the latest SS16 Collections before hitting the Fashion Lounge & Designer showrooms for an option to ‘shop till you drop’. Various international and British designers will be selling in this year’s Fashion Lounge, along with our show Beauty Sponsors and Partners, who will be offering complimentary makeovers, fashion & beauty advice for all the guests.

During the 2-day event, you can participate in 1-hour Fashion Seminar on Friday & Saturday by Fabian Hirose, a Brand Strategist & Organisation Consultant specialised in global fashion brands. Fabian offers bespoke services to help fashion companies realise the lasting potential of their people, their brand and their global business. BHMFW is running a Two–Day Experimental Workshop about “The Impact of Abuse in Fashion Systems”. The purpose of the workshop is to help participants experience the impact of interpersonal relationships and dynamics in the fashion industry through the lenses of innovative development tools.

‘The Face Of The World’ international model competition is back and the winner of 'Face of the World' will be announced live on stage on Saturday 5th September. There will also be Entertainment and performances to keep you busy between catwalk shows. Birmingham International Fashion Week is also pleased to announce Runway Sponsors for Day 1 & Day 2!

Friday – Day 1 SS16 Runway will be sponsored by a new and exciting fashion search engine – LetUsFindIt, which compares and collaborates on clothing from companies all over the world. LetUsFindIt have many high-end brands signed up, such as; Topshop, Missguided, House of Fraser, Next, River Island and many more. LetUsFindIt are also Sponsoring Sydney Fashion Week this year! BHMFW is delighted to have such great and innovative brand in Birmingham, bringing you the Fantastic mix of International Runway Designers on Day 1.

Birmingham International Fashion Week: Confirmation of worldwide designers, sponsors and VIP info 2015

Saturday, the Fashion Week finale day of BHMFW 2015 – Day 2 Runway will be sponsored by miraDry, BHMFW Main Partner and Runway Sponsor; the only non-surgical, permanent solution clinically proven to reduce underarm sweat and odour. With miraDry, everyone can embrace life to the fullest - without fear or embarrassment of underarm issues getting in the way. Now, you can stop worrying about yellow stains in the armpit area of your favourite white shirt or chalky deodorant marks on the sides of your top. BHMFW is excited and delighted to welcome miraDry, Fashion Week Main Partner & Runway Sponsor on board, who will be presenting you an eclectic mix of British & International designers!

Ron Myers, Director of miraDry UK says ‘miraDry UK want to give everyone the opportunity to be carefree and enjoy fashion everyday. If you appreciate good fashion, then you'll enjoy the freedom that miraDry can give you. As Birmingham International Fashion Week is one of the key fashion events outside of London, it has put Birmingham on the international fashion map. miraDry is already internationally renowned and we are excited about continuing our success in the UK, and we feel that Birmingham International Fashion Week is the perfect platform for making this happen’.

FashionUnited, the 2015 Show Official Digital Media partner. FashionUnited, the independent international B2B fashion platform, is a one-stop-shop destination, where visitors can find the latest fashion news, a career center, an events calendar, various trade statistics, employer branding pages and more. Globally active, the website reaches more than 1.6 million industry professionals per month.

Julia Borgdorf, Marketing Executive at FashionUnited, says: ”The BHMFW is a unique event. It does not only showcase national designers but also talents from around the world. FashionUnited is a B2B fashion platform that is globally active. Thus, the partnership is a perfect match. Working together with the BHMFW is a great opportunity to reach out to various industry experts from Birmingham, the UK and other countries - all in vibrant Birmingham.”

Make Up London Academy is back 3rd year running as the Official Backstage Make up Team. MLA will be offering complimentary makeovers in the Fashion Lounge and make-up master-classes on stage for everyone. 2015 show will be held at the stylist and grand Macdonald Burlington Hotel, who are also the Event Main Sponsors & Hotel Partners, situated in the central City Centre location, Macdonald Hotel offers Luxury stays for all BHMFW attendees.

Derek McDonagh, Regional Managing Director at Macdonald Burlington Hotel, says: “We are delighted to be sponsoring Birmingham Fashion Week so that we can celebrate local talent and showcase what this thriving city has to offer. Macdonald Burlington Hotel sits right in the heart of the city and is the perfect destination for fashion enthusiasts, with world class shopping on our doorstep. Our location on New Street means that guests can immerse themselves in some retail therapy before unwinding in the Burlington Bar with a signature cocktail or glass of champagne, or treating themselves to an afternoon tea to finish their day in style.”

The event’s Official carriers - Sky Team are offering discounted airfares to all event attendees. SkyTeam comprises 20 leading international airlines, serving 1,052 destinations in 177 countries with over 16,323 flights daily. Fashion Week’s VIP Guests and Press will have the pleasure of trying out the fantastic new Beauty Drink – OCÓO! OCÓO is taking the world by a storm, you now have a chance to be and feel beautiful too with the new state of the art beauty drink! OCÓO is proven to sustain hair and skin beauty, Anti-Aging, Skin Care, Collagen Formation and Hair. Beauty has never tasted so good… 2015 impressive designer line-up comes from across the world and is including talent from Australia, Nigeria, USA and UK. Final phase of Runway designers will be confirmed in August 2015.

Green Embassy (Australia)
Certified Organic Haute Couture Eco-Fashion and an artisan-clothing label celebrating the spirit of sustainability. In a unique fusion of timeless textile sculptures, traditional handmade techniques, organically certified materials and luxury quality, our wearable art pieces elevate slow fashion to a whole new level. Green Embassy will showcase the SS16 Collection on the Runway and Sell in Fashion Lounge & Showroom on Friday & Saturday.

I.Kollection (UK)
The foundational ethos of the brand is quality first in terms of the basic materials such as fabrics and jewellery stones, exquisite design and personal attention to individual needs. Ihuaku is a designer that’s on the up and has recently been featured in the emerging Designer profile of the July 2015 edition of Vogue. I.Kollection can be purchased from stores such as Red Vatican in East London and worldwide via and

Zintrise Altovise (USA)
Zintrise is a Louisiana born and raised fashion designer. Known for her personal style, Zintrise believes that one’s physical style should be a reflecting of strength, beauty, and self-confidence. She takes pleasure in helping people reach their full “glory” potential by pointing out that true beauty starts from the inside and it translated out.

Zintrise Lawson, the Owner and Designer of the label says: "I have a theory that once a person feels beautiful on the inside then it can be translated on the outside. I call this the “Glory Style” because it comes from an inner glow!"

Jayne Elizabeth Millinery (UK)
Jayne’s intense artistic flair is her life’s passion. Her fascination for fashion, costume, art and needlework has evolved into a love of millinery, which unites her interests perfectly. Fragments of metal, beadwork, and lace are the main distinctive elements throughout the entire collection, and are combined with tulle, silk and taffeta and velvet. Jayne Elizabeth Millinery will showcase the SS16 Collection on the Runway and Sell in Fashion Lounge & Showroom on Friday & Saturday.

Segrid Allen (USA)
Segrid Allen Designs was founded by Segrid Allen, a Graduate from the Art Institute of Ft. Lauderdale, Florida. At 21 she started designing bridal/couture/prom/party gowns and swimwear. Her inspiration came from areas such as London, Germany, Paris, and Amsterdam and designers, McQueen, Galliano, and De La Renta. Segrid Allen will showcase the SS16 Swimwear Collection on the Runway and Sell Womenswear & Swimwear in Fashion Lounge & Showroom on Friday & Saturday.

Segrid says: “I love making ladies feel elegant and satisfied with how their clothing fit, and I have fun designing beautiful and fun outfits”. The SS16 Collection is inspired by Spring gardens and vibrant, youthful summer.”

Etita Richards (Nigeria)
Etita was born in the early 80s in Ikom, Cross River State Nigeria. In 2014 she started the Rich & Tita La Diva brand and since then, enjoyed the challenge to help restore African, American and European fashion pieces. RiTi Two SS16 Collection is strongly influenced by cultural and social latitude that appeals both to the local and international markets.

“With the celebration of 3 Years of Birmingham International Fashion Week, our focus has been on reflecting upon the immense and diverse design talent that is evident year-on-year. From its humble beginnings in 2012, Birmingham International Fashion Week remains Birmingham and the Midland’s greatest fashion platform and the launch pad of International Designers in the UK,” says Eliis Ashley Ruus, Founder & Creative Director of Birmingham International Fashion Week.

Birmingham International Fashion Week is Presented and Hosted by Lewis-Duncan Weedon, a Celebrity ambassador for the Princes Trust, Celebrity stylist, Writer and a Presenter. Lewis will certainly bring the fashion fun and glamour into Birmingham this Autumn!

Birmingham International Fashion Week is an Elpromotions event. Doors open at 6pm with Runway shows starting at 7pm and finishing at 10pm. Fashion Lounge & Showroom is open from 6pm-11pm on Friday & Saturday. Tickets for 2015 event are now on SALE and Standard/VIP Tickets can be purchased online a :