The British Fashion Council is introducing a new event format for its London Fashion Week Festival that aims to provide “unrivalled consumer access” to London Fashion Week.

The London Fashion Week: Insiders will run for two days during London Fashion Week on February 16 and 17 at Store X, 180 Strand and will offer see-now, buy-now catwalk shows, industry talks, retail space and consumer experiences.

Key highlights includes a Positive Fashion talk series featuring BBC Earth and sustainable fashion designer, Amy Powney of Mother of Pearl that will be centred on the impact the fashion industry has on the planet while also highlighting the positive tangible opportunity for sustainable fashion choices and mindful consumer behaviour.

The event will be filmed by BBC Earth and content will be published across digital and social platforms ensuring global consumer reach across the BBC and BFC communities.

The two-day runway preview will see spring/summer 2019 collections from Fyodor Golan and Osman, while designer of the moment, British Emerging Talent Womenswear Winner 2018 and winner of the inaugural Queen Elizabeth II Award for British Design 2018, Richard Quinn, has designed the event’s limited edition tote bag.

The event will have two ticket types available, Insider and Front Row. The Insider grants the ticket holder event access – shopping and experiential activity, a seat at a London Fashion Week: Insiders catwalk show and a fashion industry insider talk, access to the Insiders' lounge, a limited-edition Richard Quinn tote bag and a glass of champagne.

While the Front Row ticket has all that plus a front row seat at a London Fashion Week: Insiders catwalk show, access to a private VIP London Fashion Week lounge, priority seating at a fashion industry insider talk, complimentary champagne, soft drinks and snacks and a VIP version of the limited-edition Richard Quinn tote bag filled with lifestyle, fashion and beauty product.

Insider tickets are priced at 135 pounds, while Front Row are 245 pounds.

Previously London Fashion Week Festival has taken place the weekend after fashion week not during.