- FashionUnited |
Barcelona Bridal Week is celebrating its fourth decade in the front row of bridal fashion with an edition that’s more international than ever, featuring the USA as guest country, 23 firms showing on the catwalk, over 230 brands in the trade fair area, 200 VIP buyers and a range of special celebratory events. The Catalan capital will be the international epicentre of the bridal market this week, capturing the attention of buyers, bridal firms, designers and media from all over the world.
Between 5 and 10 May, Hall 2 of the Gran Via Exhibition Centre will be celebrating the 25th edition of Barcelona Bridal Week (BBW), the international bridal fashion event which includes catwalk shows and an international trade fair directed exclusively at professional visitors.
Between 5 and 8 May, some 23 firms will be showing their Spring/Summer 2016 collections on the BBW catwalk, while from 8 to 10 May the trade show will showcase the offerings of 231 brands, half of them international, including articles for brides, grooms, occasion wear and accessories in bridal fashion. As well as trade visitors, more than 200 foreign buyers will be attending the show, invited directly by the organizers.
Internationalization, the key to success
The 25th edition of Barcelona Bridal Week will be the most international in its history, with the USA as guest country, bringing together US trends, buyers and retailers with all the leading brands in the national bridal sector. This initiative also includes the category of Special Guest Designer: Katharine Polk, the Californian founder and designer of contemporary ready-to-wear bridal fashion brand Houghton, who will be taking part in both the catwalk show and the trade fair with her latest collection and designs created exclusively for Barcelona Bridal Week. The USA’s starring role will also be noticeable in the presence of firms, exhibitors, buyers, trade professionals, bloggers and journalists from North America.
The strategy established by the show is geared towards boosting the success of the bridal fashion sector, one of the most powerful in the Spanish economy, by promoting commercial interactions with foreign markets. The choice of the USA as guest country is the first of these promotional actions which in the longer term will focus on the Gulf States and Eastern European countries, followed by Japan, China and South Korea.
In this respect, the new president of Barcelona Bridal Week, Marta Raich, says: “It’s really important to increase our internationalization to promote the show’s brand and showcase to the whole world the innate characteristics of the ‘Made in Spain’ brand for bridal fashions, which combine creative and innovative design, the highest standard of craftsmanship and very competitive production costs and sales prices.”
The show’s director, Miquel Serrano, confirms that “at this year’s show we’re focusing on the United States because it is unquestionably a key strategic market for bridal fashions. But this is just our first step in making Barcelona Bridal Week a truly global event.”
With 25 years of history behind it, Barcelona Bridal Week, organized by Fira de Barcelona, is the leading event of its kind in Spain and a European benchmark when it comes to bridal fashions. This year the show is marking its 25th anniversary with a series of activities such as a gala event at the Pedralbes Palace with over 300 guests including professionals, designers, and celebrities from the fashion world. The event will include a catwalk show of 25 wedding dresses from the last quarter-of-a-century designed by different firms. The bridal atmosphere will also extend to the city streets, with an exhibition of 26 giant photos by different photographers down the central boulevard of Passeig de Gràcia, amongst other initiatives.
For more information please visit: http://www.barcelonabridalweek.com