- FashionUnited |
Montreal-based fashion brand Addition Elle, which has spent 30 years catering to plus-sized women, will be returning to New York Fashion Week again. This will be the brand's third year showing at New York Fashion Week, but it will be their first being affiliated with the official shows.
Top plus-size model Ashley Graham and body positive role model Jordyn Woods will be modeling in the shows. In the spirit of "see now, buy now", Addition Elle will open a weeklong pop-up store inviting women to bring the runway home with them.
"We are so excited to be a part of the IMG Fashion Week schedule and to share the fashion forward collections that demonstrate there are no limits with regard to size," said Roslyn Griner, vice president of visual planning and marketing at Addition Elle. "We want to share our brand with our fans in the U.S. with the launch of our pop-up shop and new U.S. web-site."
In partnership with IMG, Addition Elle will debut their designs at Skylight at Clarkson Square on Monday, September 11 at 1:00 PM. A highlight from these lines is the capsule collection for Love and Legend designed in collaboration with Jordyn Woods. Also, a main feature of the show will be the latest offering in Ashley Graham's eponymous line, in both fashion forward styles and her must-have Essential line.
Immediately following the show, the pop-up shop will open featuring both the catwalk looks and their collection of private label brands. Addition Elle fit experts will be on hand for bra fittings and style tips and the weeklong pop-up will feature a schedule of special events. The shop will be open from Monday, September 11 to Sunday, September 17 from 11:00 am to 6:00 pm, located at 134 5th Avenue.