Never before had Miuccia Prada seen so many people at one of her fashion shows. Of course, they were all watching from their computers. "Now we are with so many more people, and that's new, at least for me," said Prada on Thursday, following her digital show on the second day of Milan Fashion Week. […]

With two weeks to go until London Fashion Week, the British Fashion Council has published the provisional calendar for the gender-neutral September 2020 showcase, which includes both digital activations as well as physical events. The schedule features more than 80 designers including 40 womenswear, […]

Italian fashion house Valentino announced Tuesday it is giving the catwalks of Paris a skip this month because of the coronavirus pandemic, instead presenting its new spring and summer collection in Milan. For years a regular at the Paris Fashion Week, the designer brand cited the "unprecedented times" […]

New York Fashion Week (NYFW) will go ahead in September albeit with extra safety measures, governor Andrew Cuomo has confirmed. The event will take place between 13 - 16 September in “strict compliance” with New York State health and safety guidelines. This includes capping the number of people at outdoor […]

As the first digital Fashion Weeks have drawn to a close, questions remain over whether virtual showcases will wholly replace the classic runway format and what will be the next steps for the industry in revitalising the fashion system post-covid. Digital vs Physical The biggest winners of the virtual […]

Celine has surprised the industry by deciding to participate in the digital iteration of Men's Fashion Month after all. The LVMH-owned luxury brand will be unveiling a project titled "The Dancing Kid" that will go live on Instagram, celine.com, and TikTok. Celine began teasing the project on their Instagram […]

With an "epilogue" chapter turned into an "overture", a 12-hour live stream and with the closest collaborators of Alessandro Michele, the house's creative director, turned into campaign models. This is how last Friday the Italian firm Gucci finally presented, as part of the Milan Digital Fashion Week, […]

Milan kicks off its first Digital Fashion Week on Tuesday with two live runway shows, including from heavyweights Dolce & Gabbana, to send out a message of "positivity." Running through Friday, this "phygital" fashion week -- featuring both physical and digital shows -- will present the Men's Spring/Summer […]

“The era is coming when we will need storytelling. More than ever, ”wrote novelist and fashion editor Sophie Fontanel on the Nouvel Obs website on June 16. This opinion, many brands and creative directors share it, is in any case what their posts on social networks and their presentations within Virtual […]

Video may have killed the radio star, but on the reaction to the first ever digital Paris fashion week, the queens of the catwalk can breathe easy. Forced online for the first time in its history by the coronavirus pandemic, brands both in haute couture and the Paris men's fashion week presented videos […]