- Vivian Hendriksz |
Mercury Trade Events, the organisers behind London Bridal Fashion Week (LBfw), have announced the cancellation of the event’s second edition.
According to a statement published on Friday, the event, which was scheduled to take place in May, has been cancelled due to the lack of industry support, in spite of all attempts by the trade show organisers. Unfortunately London Bridal Fashion Week failed to attract the needed level of exhibitor interest, and after “considerable though and analysis of the market needs”, the exhibitors have decided to pull the plug on the event and withdraw from the bridal buying calendar.
Mercury Trade Events will be working alongside with Ocean Media to ensure that all the companies which had planned on participating and attending LBfw either receive a refund or the opportunity to exhibit at one of Ocean Media’s upcoming trade events. The organisers added that they “have been keen to express their gratitude to those who have supported LBfw over the years.”