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Infographic - Fashion weeks facts you want to know

For years the fashion industry has faithfully followed the cycle of the traditional, seasonal calendar for producing its latest collections. However, with the emergence of new business models, such as the fast-fashion business model, climate-change and increasing consumer demand, more and more retailers and brands are choosing to break away from this static system and establishing their own format. But fashion’s love for trends and newness still remains at the core of each fashion week, which is why the ninth installment of FashionUnited’s fashion industry statistics infographic series takes a closer look at the presentations for these new trends during the bi-annual fashion week cycle of global fashion weeks. Now that all the Spring/Summer 2017 collections have passed, FashionUnited shared the fashion week facts you need to know. Discover our infographic to learn on the income of the top fashion weeks, the history, the number of inflatable bananas at LFW and more. Infographic - Fashion weeks facts you want to know

This is the ninth installment of a new series based on the fashion statistics pages, a product of FashionUnited Business Intelligence. These pages include data on the domestic market size of apparel and footwear, facts and market values on the largest fashion companies and fashion employment statistics. Interested in more data on international fashion weeks, please contact [email protected]

The tenth and last installment will be published on Monday, 7 November, on FashionUnited.uk, FashionUnited.com, FashionUnited.in, FashionUnited.nz, FashionUnited.ca,au.fashionunited.com. The fashion industry statistics series consists of 10 installments in total, published every other week. Want to make sure you’re up to date with the industry’s latest news? Subscribe to our newsletter.

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Los Angeles - This year, most of the famed fashion weeks throughout international cities have seen a move in how buyers shop. A lot of the designers have moved towards a see-now-buy-now attitude, as the wait that normally happens for buyers after a collection now seems redundant. It seems that Fashion Week Los Angeles (FWLA) is now ready to move towards this trend.

As part of a new digital wave, FWLA has tapped mobile app Nifty to provide this function more efficiently. As FWLA continues throughout this week, collections will be readily available for sale after the shows. The app will also contact shoppers as soon as the collections and looks are available. In partnership with the fashion week, the “Shop the Runway” experience will be available for users to see the looks in real time with the runway. As the collection debuts on the runway, shoppers will be able to directly order looks through the app; which is a new development for fashion weeks.

Founded by Alessandro Dal Grande and Firouzeh Lorzadeh, the app started in 2014 as a way for shoppers to peruse brands online. The app makes it more convenient for shoppers to see the styles and brands down to individualized size. For FWLA, the app’s website listed a schedule of when the looks would be available by time and designer. As it seems the future of fashion shows is heading this way, it’ll be interesting to see if the Nifty app becomes more popular throughout fashion weeks.

Key Numbers - How much money Milan Fashion Week makes

With London Fashion Week Spring/Summer 2017 slowly drawing to a close Tuesday evening, the international fashion industry shifts its attention to Italy for the start of Milan Fashion Week.

FashionUnited previously shared how much money bothNew York Fashion Week and London Fashion Week generates and now shines a light on the financial impact Milan Fashion Week has on the city. The bi-annual fashion showcase is said to generate approximately 12.3 million euros income for the city. In total, Milan Fashion Week brings in 50.5 million euros per season.

Key Number for Milan Fashion Week

  • Unique visitors: 22.500
  • Total income: 50.5 million euros
  • City Income: 12.3 million euros
  • Business Income: 37.7 million euros
  • Venue Income: 7 million euros
  • Restaurant Income: 16.5 million euros
  • Retail Income: 16 million euros
  • Accommodation Income: 11 million euros
  • Average visitor spend: 1.941 euros

According to FashionUnited's calculations, the city of Milan receieves 12.3 million euros from each bi-annual fashion week - which is substainally less than its counterparts London and New York. This in part can be attributed to the difference in unique visitors. However the visitors who do attend Milan Fashion Week spend more on average than those who visit Berlin Fashion Week or Sao Paulo Fashion for example.

Are you interested in reading more on what each global city makes from hosting a Fashion Week? Then click here to read our full report.

Milan Fashion Week SS17 is set to kick off on Wednesday, September 21 and will run until Monday, September 26. Designers set to show on schedule include Philipp Plein, Gucci, Moschino, Giorgio Armani, Moschino, Versace, Jil Sander, Salvatore Ferragamo and Missoni.

Key Numbers - How much money Milan Fashion Week makes The international Fashion Week season for women's ready-to-wear kicks off in the month of September, with all eyes set on New York, Paris, London and Milan for next seasons latest trends. For all the women's wear catwalk season must reads, click here.

Photo: Prada, Cavalli, Gucci AW16, Camera Nazionale della Moda Italiana website

This is how much money London Fashion Week generates

London - As New York Fashion Week slowly comes to an end, the industry's attention shifts, moving across the ocean to the capital of England for the start of London Fashion Week. Kicking off on Friday, September 16, the bi-annual fashion showcase sees over 80 designers presenting their SS17 collections on schedule. With over 105,000 visitors expected to attend this season of London Fashion Week, the immense costs linked to staging a catwalk show or presentation is no secret. But the real question is how much money does London Fashion Week really generate?

Although the Big Apple, aka New York City, does make the most money out of the global fashion weeks, the home of the Big Ben is not that far behind. According to calculations carried out by FashionUnited's Business Intelligence, the total income made from London Fashion Week is 269 million pounds (322 million euros). How did we arrive at this sum? By looking at the number of visitors each fashion week brings to the city, combined with the average income each visitor has, plus local hotel and food costs as well as sales taxes, applicable tourist fees and corporate taxes FashionUnited was able to predict the total income LFW brings to the city each season.

London Fashion Week Total Income: 269 million pounds

In addition to the total income brought in by LFW, the direct income generated for the city of London during fashion week is approximately 52.6 million pounds (62 million euros.) This amount is based on the number of local venues rented out for the event, the number of visitors staying in the city as well as general sales tax, food tax and service tax, which is currently 17.5 percent. The total venue income is predicted to be 74 million pounds (88.5 million euros), followed by the total restaurant income at 76 million pounds (91.5 million euros), the total retail income of 63 million pounds (75.5 million euros) and total accommodation income of 55.5 million pounds (66.5 million euros.)

Of course, staying in London especially during Fashion Week can be a pricey affair. The average spend per visitor is 1,855 pounds (2,225 euros), with each visitor spending 740 pounds (871 euros) just on dining out in restaurants and cafes. With the rise of designers launching their collections in stores as soon as they are shown, visitors are more than likely to commit to some light retail therapy - spend on average 610 pounds shopping (719 euros). And of course, LFW visitors will need a place to stay during their visit to the city, spending on average 538.5 pounds on their hotel or stay (634 euros). Considering that London holds the highest rent average within Europe, the amount spend on hotel is not too shabby.

Unsurprisingly it is nearly as expensive for outside visitors to attend London Fashion Week as it is to visit NYFW. Unlike New York, London does not charge visitors additional tourist tax, so the city does not receive any additional income during fashion week in the area. However, London does earn additional company tax on the profits of its local business, with the effective tax rate currently at 23 percent. This bring the total local business income from LFW is 216 million pounds (260 million euros).

Taking all these factors into considering is comes as no big surprise that London Fashion Week is the second most profitable fashion week following New York. However, in light of the UK's recent vote in favour of exiting the European Union, one must wonder if London Fashion Week will continue to hold its appeal and generate as much income if a Brexit does become a reality. Prior to the vote, numerous leading members within the industry voiced their support of remaining within the EU and considering the growing number of designers showing overseas or off calendar the future of London Fashion Week as the second most profitable fashion showcase remains to be seen.

London Fashion Week Kick Off

London Fashion Week kicks off on Friday, September 16 and is set to run through to Tuesday, September 20. FashionUnited will be on site visiting the designer show rooms, speaking to attendees, reviewing the most anticipated shows and events in order to share in depth, behind the scenes and insightful LFW information with its readers. Interested to see which events, shows and more you shouldn't miss during LFW? Then click here to see our interactive map.

This is how much money London Fashion Week generates The international Fashion Week season for women's ready-to-wear kicks off in the month of September, with all eyes set on New York, Paris, London and Milan for next seasons latest trends. For all the women's wear catwalk season must reads, click here.

Photo: Burberry Aw16, Catwalkingpictures.com

Key Numbers - This is how much New York makes during New York Fashion Week

New York Fashion Week kicks off the international ready-to-wear fashion week season, today.

But how beneficial is it financially for a city to hold a fashion event twice a year? According to calculations carried out by FashionUnited, the total income for New York during New York Fashion week is 574 million dollars per season. That means that New York Fashion Week brings in more money than the U.S. open and the NYC marathon. The other impressive thing about New York Fashion Week generates more money than any other major Fashion Week.

Key numbers New York Fashion Week

  • Number of visitors 150,000
  • Total income 574 million dollars
  • Municipality income 64 million dollars
  • Business income 509 million dollars
  • Venue income 201 million dollars
  • Restaurant income 149 million dollars
  • Retail income 120 million dollars
  • Accommodation income 103 million dollars
  • Average expenditure per visitor 2,485 dollars

Would you like to learn more? Read the in-depth article Money-Makers: Which global city makes the most from Fashion Week? .

Key Numbers - This is how much New York makes during New York Fashion Week The international Fashion Week season for women's ready-to-wear kicks off in the month of September, with all eyes set on New York, Paris, London and Milan for next seasons latest trends. For all the women's wear catwalk season must reads, click here.
Key numbers - The income on New York Fashion Week

With New York Fashion Week around the corner, FashionUnited took the moment to present how much income is generated by New York Fashion Week. According to calculations carried out by FashionUnited, the total income for New York during New York Fashion week is 574 million dollars per season. That means that New York Fashion Week brings in more money than the U.S. open and the NYC marathon. The other impressive thing about New York Fashion Week generates more money than any other major Fashion Week.

Key numbers New York Fashion Week

  • Number of visitors 150,000
  • Total income 574 million dollars
  • Municipality income 64 million dollars
  • Business income 509 million dollars
  • Venue income 201 million dollars
  • Restaurant income 149 million dollars
  • Retail income 120 million dollars
  • Accommodation income 103 million dollars
  • Average expenditure per visitor 2,485 dollars

Would you like to learn more? Read the in-depth article here.

Key numbers - The income on New York Fashion Week The international Fashion Week season for women's ready-to-wear kicks off in the month of September, with all eyes on New York, Paris, London and Milan for next seasons latest trends. For all the women's wear season must reads, click here.
This is how much New York makes during New York Fashion Week

It's not surprising that there is nothing cheap involved in Fashion Week. What might shock some is how much income is generated by New York Fashion Week.

According to calculations carried out by FashionUnited, the total income for New York during New York Fashion Week, which starts tomorrow, is 574 million dollars. By taking the number of visitors each fashion week brings to the city, combined with the average income per visitor per fashion week; local hotel and food costs; sales taxes; applicable tourist fees, as well as corporate taxes, we were able to estimate the total income NYFW brings in each season.

No time to read the whole story? Click here for the 20-second Key Number version.

In addition to the total income, NYFW also generates 509 million dollars of business income, as well as 64 million dollars of municipality income, 201 million dollars of venue income, 149 million dollars of restaurant income, 120 million dollars of retail income, 103 million dollars of accommodation income, according to our calculations, which is based on academic research verified by the NYCEDC. Each visitor who comes to New York for fashion week spends on average 2,485 dollars during their stay - which is not too shabby all in all, considering it is the Big Apple.

A photo posted by NYFW (@nyfw) on

But how do these visitors spend their money during NYFW? Here is a brief breakdown: on average visitors spend 140 dollars on clothing. For items that cost more than 110 dollars, customers pay 8.5 percent sales tax. Based on the average tag of 140 dollars, only an estimated 20 percent will spend less than 110 dollars on clothing. Therefore 24 million dollars of all estimated sales are charged with 4.5 percent in the calculation above, which leads to a sales tax income of 1 million. Of course, visitors also need to stay somewhere during NYFW as well. A brief stay in a hotel in New York comes to an average of 616.50 dollars per night. Visitors need to eat as well during their stay, and spend at restaurants and dining out costs approximately 840 dollars per person, based on Numbeo, the global food price index.

When you take all these costs into consideration is comes as little surprised that New York Fashion Week generates more revenue than the U.S. open. Or even the New York City marathon.

New York Fashion Week generates more money than any other major Fashion Week

Last year the New York City Economic Development Corporation published a study citing New York Fashion week generates in total 900 million dollars for the city. That number is more than the collective per capita income of some U.S. cities. To think, this study was also released before the addition of New York Fashion Week: Men's to the calendar.

The other impressive thing about New York Fashion Week is that it generates more money than any of the other major Fashion Week's in Europe. That’s more income than London, Milan, and Paris - cities which currencies are currently higher valued due to recent exchange rates. Compare that to 56.5 million dollars for Milan Fashion Week, 73.5 million dollars for Paris Fashion Week, and 360 million dollars for London Fashion Week.

Keep in mind, New York is arguably the most expensive city in America. 1 million dollars here gets you less square footage when buying a home than most anywhere in America. New York's high cost of living is arguably a contributing factor to this high revenue, but either way, the city still comes out on top.

Read more on the economic impact of other international fashion weeks, in: Money-Makers: Which global city makes the most from Fashion Week? .

New York Fashion Week kicks off

New York Fashion Week begins on September 8 and ends on September 15. FashionUnited will be looking at the effects of the see-now-buy-now model, and analyzing how a lot of legacy designers have opted out of participating this year. In addition, expect our usual show reviews to follow throughout the week as well.

2 days. #NYFW

Een video die is geplaatst door NYFW (@nyfw) op

This is how much New York makes during New York Fashion Week The international Fashion Week season for women's ready-to-wear kicks off in the month of September, with all eyes on New York, Paris, London and Milan for next seasons latest trends. For all the women's wear season must reads, click here.

Photo: New York Fashion Week website, screenshot

London Fashion Weekend sees more designers for public shows

London - The British Fashion Council is keen to make London Fashion Weekend even more consumer friendly as a new roster of traditional catwalk designers have confirmed they will join their roster of public shows this September.

Brands including Sibling, J. JS Lee, and Preen by Thornton Bregazzi are key additions to the four day event which is expected to draw 15,000 people to the Saatchi Gallery in Chelsea. Much like the BFC's traditional fashion week model there will be catwalks and presentations, augmented with industry talks and shopping galleries.

London Fashion Weekend sees more designers for public shows

“London Fashion Weekend continues to see significant growth and it has become increasingly more important for brands and designers to connect directly with their customer,” said Caroline Rush, chief executive officer of the British Fashion Council. “London is the only fashion capital to offer this direct-to-consumer experience and insight into the fashion industry, which is worth 28 billion pounds to the U.K. economy,” she added.

Mary Katrantzou, Holly Fulton and Emilia Wickstead are some designers who have previously shown their collections on London Fashion Weekend’s runway.

The shopping galleries will house a mix of British and international brands including 150 men’s and women’s brands for every budget.

The event is sponsored by Canon and Lavazza and will run from September 22 to 25. Tickets range from 20 pounds for access to the shopping galleries, or 200 pounds for a premium ticket which includes a drinks reception with Caroline Rush and front row seat at the Preen catwalk show.

Photo credit: London Fashion Weekend website

Interactive Charts - Money-Makers: Which global city makes the most from Fashion Week?

The start of New York Fashion Week today signals the start of the bi-annual cycle of international fashion week. With everyone's attention fixed on the top four cities, New York, London, Milan and Paris, FashionUnited questions how much does each city really benefit from the semi-annnual fashion circus? Does the Big Apple really generate more revenue than the US Open and the New York City Marathon? And how much money do fashion lovers really spend during their fashion week visits? FashionUnited takes a closer look and calculates the each costs and incomes each Fashion Weeks brings to the top nine International Fashion Weeks:

Click here to read the complete exclusive article.

Money-Makers: Which global city makes the most from Fashion Week?

EXCLUSIVE As the bi-annual cycle of global fashion weeks churns into life once more for the Fall/Winter 2016 season with the start of New York Fashion Week today, debate surrounding the current format of the fashion week begins anew. The top four global fashion cities, New York, London, Milan and Paris, owe much of their ongoing reputations thanks to their successful fashion weeks. But it is the Big Apple, aka New York City, which has been highlighted as the holy grail of fashion week for both designers and the city itself, as it generates the highest income of all, singing to the tune of 513.5 million euros made per event - more than the US Open and the NYC Marathon.

Money-Makers: Which global city makes the most from Fashion Week?

NYFW is followed by the home of the Big Ben, London, whose bi-annual fashion week generates 322.1 million euros and Berlin Fashion Week, with a modest income of 73.3 million euros - which is more than its more famous fashion hub counterparts, namely Paris and Milan. However, hosting a fashion week is no mean feat, and in order to stay on top of the fashion wheel many cities in turn invest millions dollars, euros and pounds in capital, subsidies and licensees to support the fashion week structure. The question asked is what does a city really gain from hosting a fashion week? How beneficial financially is it for a city to hold a fashion event twice a year? FashionUnited takes a closer look.

Interested in Economic impact of Fashion Weeks, but no time to read the whole story? Click here for the 30-second-version: nine established fashion weeks compared.

New York City: the holy grail of Fashion Week

According to a report published by the New York City Economic Development Corporation (NYCEDC) last September, New York Fashion Week, the semi-annual event generates close to 900 million US dollars in revenue each year. But is this a higher amount than it’s British or French counterpart? In order to calculate the exact costs and income per city per fashion week, FashionUnited took the following into consideration: the number of visitors each fashion week brings to the city; the average income per visitor per fashion week; local hotel and food costs; sales taxes; applicable tourist fees, as well as corporate taxes.

Based on FashionUnited’s calculations, New York Fashion Week comes out on top in terms of income per City, local businesses as well as highest visitor Spend. The semi-annual event brings in approximately 150,000 unique visitors per season, FashionUnited calculated that local venues, which are rented out to host catwalk shows and presentations earn a total income of 180 million euros, which is estimated to be 35 percent of the total income. Of course, the city of New York benefits as well from venue rentals, with general sales tax, food tax and service tax in the city sitting at 8.5 percent. This means that City of New York earns 15.3 million euros in sales tax on venues - not to bad at all.

Money-Makers: Which global city makes the most from Fashion Week?

Dining out in New York can be pricey, and local restaurants benefit from the extra visitor numbers eating out during NYFW - with approximately 890.5 euros being spent on average per visitor bringing in a total income of 133.5 million euros, based on Numbeo, the global food price index. However, sales tax on food in New York is 8.5 percent; therefore the City of New York earns 11.35 million euros in sales tax on restaurants. Retail stores also enjoy a boost during fashion week, which brings in an additional total income of close to 108 million euros, with an estimate of 719 euros being spent per visitors.

Money-Makers: Which global city makes the most from Fashion Week?

Naturally, the City also benefits from sales tax, seeing a boost of 8.3 million euros. Hotels and accommodation in the area also benefit from the extra influx of external visitors during NYFW, who generate another 92.5 million euros thanks to the influx of outside visitors, with the city of NY seeing close to 14 million euros in income due to sales and tourist tax, which is 2 US dollars per room per night. Then the city additionally earns company tax on the profits of local businesses. The effective tax rate in New York is 23 percent and with a total of 41 million euros of profits being generated by NYFW, the City will earn another 9.5 million euros. So, from the total income generated of 513.7 million euros, local businesses financial gain from New York Fashion Week is 456.2 million euros and the City’s income is 57.5 million euros, with the average spend per visitor sitting at 2,226 euros.

Taking a closer look at the second most profitable fashion event, London Fashion Week, which attracts an average of 105,000 unique visitors per event, FashionUnited calculated that local venues benefit from a total income of 88.6 million euros per event, with the city of London taking a slice of the income in the form of sales tax of 17.5 percent, and therefore generating an income of 15.5 million euros. Local restaurants in London also profit from the influx of visitors brought on during LFW, with each visitor spending an average of 871.5 euros per fashion week on dining out, which totals an overall income of 91.5 million euros.

Money-Makers: Which global city makes the most from Fashion Week?

Sales taxes for food in London is the same for every item and service mention, therefore the City of London benefits from an income of 16 million euros. Retail stores also bring in an additional income of 75.5 million euros per event, with 719 euros spent per visitor, which in turns brings in 13.2 million euros for the City. Then hotels and accommodation, which cost visitors on average 634 euros per fashion week, bring in a total income of 66.5 million euros, with the City seeing an income of 11.6 million euros. London, unlike New York does not charge addition tourist tax, so the city does not receive additional income in that respect.

Money-Makers: Which global city makes the most from Fashion Week?

However London does earn additional company tax on the profits of local businesses, with the effective tax rate sitting at 23 percent which means from the approximately 26 million euros of profits raised in relation to LFW, the City will earn another 6 million euros. This brings the total income of London Fashion Week to 322.1 million euros, the local business income to 259.6 million euros and the City income to 56.3 million euros, with the average amount of spent per visitor coming to 2,225 euros. This means that it nearly as expensive for outside visitors to attend London Fashion Week as it is New York Fashion Week.

Based on FashionUnited’s calculations, Paris and Milan, which see a City income of 11.6 million euros and 11.2 millions euros respectively, they benefit much less financially, in comparison to New York and London. This is in part attributed to the difference in unique visitor numbers, as well as local expenses 0 although visitors attending Milan Fashion Week spend on average more than those attending Berlin and São Paulo Fashion Week, the Milan benefits less financially overall than these two, lesser known fashion weeks. This suggests that hosting an bi-annual fashion week may not always be as financially benefitting for every city as meets the eye.