Amsterdam Fashion Week

What is Amsterdam Fashion Week?

A msterdam Fashion Week is a fashion event in Amsterdam held biannually that takes place in the months of February and September each year. The event is organized by Fashion Week Nederland, an initiative of the Telegraaf Media Groep N.V. since 2016, and has recently been acquired by Danie Bles, who aims to make Amsterdam FW an all-round experience for national and international visitors. The focus will shift to individually fit the needs of buyers, consumers and bloggers or influencers more specifically. Amsterdam Fashion Week combines fashion shows, off-schedule events and exhibitions, and is visited by buyers as well as national and international press. Participants in the event are a mix of up-and-coming talent, commercial label designers and brands. Several catwalk shows are also open to the public for which tickets can be purchased from the Amsterdam Fashion Week website. The catwalk programme recognizes both established designers and young talent. Lighting, a fashion industry prize launched in 2007, is awarded to the most promising graduate each year. The competition sees a selection of the best students chosen from the seven leading Dutch fashion academies present their collections to the fashion press and industry. According to calculations from FashionUnited, Amsterdam will see a return of 24,7 million dollars spent during fashion week.

When does Amsterdam Fashion Week take place?

Amsterdam Fashion Week takes place biannually in February and September. The inaugural edition launched in 2004 in the Westergasfabriek in Amsterdam, and has been there for many years before moving back to the Museumplein in 2018, following a change of ownership by Danie Bles. Amsterdam Fashion Week is a four-day event. The off-schedule programme is spread throughout the entire event at different locations around the city.

Where does Amsterdam Fashion Week take place?

Amsterdam Fashion Week has taken place at the Westergasterrein in Amsterdam for many years, before moving back to the more central Museumplein. The off-schedule programme takes place in different locations throughout Amsterdam, from concerts and museums to the latest hotspots.

Credits photo: Peter Stigter